Can the Correct Numbers Save Your Trade Show Budget?

Can the Correct Numbers Save Your Trade Show Budget?
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There is a constant quest to find the right numbers which can justify the trade show budget. With the economy still on a recovery path every marketing dollar is still be scrutinized. In an effort to justify the marketing spend on trade shows it is great to have a statistics to show senior management the value of this marketing tactic.
“Show me the numbers” demands the boss!! Now you can.
I have created an information product called The Black Book of Trade Show Numbers In these webinars, PowerPoint documents and PDFs are rich, relevant statistics which build a persuasive case that exhibitions are a worthwhile endeavor!
The
The Black Book of Trade Show Numbers address these main questions:
Should you exhibit?
What was the ROI (return on investment) for the show?
Now, you maybe one of the select few who does not need to justify marketing dollars; but if you are under the budget cutting spotlight, some of this information could save some of your budget. Or you might be in the process of convincing your management that a future show would assist the sales pipeline, you will find great facts and figures to present to them.
The material in this information package is like having a bulletproof vest providing you with the necessary armament [facts and statistics] so that you can traverse the sticky budget conversations. Now, I cannot say you will win every battle over those marketing dollars, but the contents build a compelling case that demonstrate the value of this face-to-face marketing function.
Disclaimer: Any trade show effort must follow the basic rules of stellar pre-show promotion, great booth personnel and fantastic follow-up; otherwise you will be wasting your marketing dollars. This arena is not where you can enter with haphazard efforts and expect any return on trade shows